What\'s in a name? Success or failure.
Public figures and organizations spend a lot of time and money building up a name, and protecting that name. A name does more than identify you. It tells people who you are, what you do, and more than a little about how you do it. Your name differentiates you from your peers, peaks the interest of others, and invites inquiry -- if you do it right.
It\'s no secret that when you\'re starting from zero, it\'s hard to build up name recognition. Contributing writing Guy Bergstrom shows you five ways that you can boost name recognition.
Five Ways to Boost Name Recognition originally appeared on About.com Marketing on Monday, September 6th, 2010 at 19:57:33.
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